exemplars

could I ever lead you astray?

Bogardus Social Distance Scale

correlation & not causation?

• campaign contributions & congressional voting

data analysis goodies

• formulae
  • standard deviation of a sample
  • standard deviation of a population
• on random digit dialing

ecological fallacy

feeling thermometer

index scores

measurement issues

"political tolerance"

prisoner's dilemma

scatterplot

sampling

a waste of perfectly good cookies

survey design issues

question order: gambling